[youtube = http://www.youtube.com/watch?v=3j2ff1YydWE]
The auction of the Sage Condos will use a different system than the auction at Brazos Place or the Bel Air. Rather than auction each individual unit, the auctions are for the right to choose which unit you want. Everyone bids and the highest bidder gets to choose the unit he/she wants. The auctioneer repeats this process until 10 units are sold.
The different models necessitate different tactics. For instance, at the Brazos Place auction, a buyer was able to study the units they wanted and were only required to participate in the auctions for those specific units. Collectively, with only those interested in the same units, buyers would only participate in the auctions for those units. Conversely, the auction system being used at the Sage encourages all buyers to bid in every auction.
At the Sage, if I simply want the best deal – without regard to view, size, etc – then I am still competing with other buyers that DO want a premiere unit and are willing to bid more to win the right to choose that unit. It is hard to say if this would encourage or discourage me from bidding. This system should clear out the premiere units early. Most likely, those that want the choice of premiere units will bid early and aggressively. Those that want the best deal at the Sage will bid in subsequent auctions once the premiere units are absorbed.
It remains to be seen if the bidding system used at the Sage will be of greater benefit to the Seller by encouraging more bidders and higher bids.
The Bel Air auction is this Sunday. The Sage auction is a couple of weeks from now.
[Update from local auctioneer, Mike Hanley: “This is called the Multi Parcel Auction Method. It can be very effective! I have seen it used at Sheldon Good Auctions of Condos in Dallas,a Tranzon-Hanley Auction in Wimberly and have used it myself for the sale of undeveloped land in Utah and New Mexico.”]