[UPDATE: Thanks to the DAA for the clarifying point that this was simply the title of the annual report and is not going to become the new motto.]
“Downtown: As Austin As It Gets” could be replaced with “Downtown: Everyone’s Neighborhood”
This is what appeared on the DAA’s annual report (pdf).
I think I understand the DAA’s motivation for a new tag line. It reaches out. It acknowledges [and I agree] that downtown Austin is different and lots of people use downtown. The new tag line is a reminder that downtown respects input from the entire city.
BUT, once neighborhoods outside of the urban core decide what is NOT best for them, then whatever that is gets deflected back into downtown, de facto. Calling downtown “Everyone’s Neighborhood” leaves downtown as the catchall and invites less progressive neighborhoods to continue to ignore the environmental and economic need for density, transit, and social services in their own backyard.