UPDATE: For SXSW 2012 venue and event rental contact Downtown Austin Blog here
It should come as no surprise that downtown Austin venue rental during SXSW is not cheap. Want to brand a piece of real estate off of 6th Street? $10k in venue rental + $10k guarantee in drink sales was what one national brand paid a venue on Red River for a single day last year. Of course, there are other deals depending on what your company is trying to accomplish. SXSW brings ~100,000 people into downtown Austin, and competition for space is fierce.
Knowing the venues and the operators is key. If you send me a note telling me about your company/group, describing the kind/amount of space you need, how long you need the space for, and for what purpose, I’ll be happy to talk with you about what’s available.