Boutique Hotel Coming to 400 Block of Congress?

416 Congress Ave

The DAA has been working for years to recruit retailers and destinations to Congress Ave.  Operating with a bold vision that Congress Ave can return to its pre-1950s prominence.

Many downtown Austin stakeholders (including this author) are concerned about “bar creep” from 6th Street and the Warehouse district.

Yesterday, the Statesman reported on a possible boutique hotel concept in the 400 block of Congress Ave.  This is a step in the right direction.  A hotel concept that embraces the historical nature of the building.

When done right, boutique hotels provide terrific branding for a city and a district.  It’s hard to imagine SoCo without Hotel San Jose or the Austin Motel.  Historic-ish structures that have been modernized.

One reason a hotel concept like this is so important to a burgeoning district is because boutique hotels are talked about outside of Austin.  They are reviewed and discussed on travel forums and websites like TripAdvisor.

That discussion ends up having a significant role in branding and defining the character of a district.  Years ago, Hotel San Jose helped revitalize SoCo into a destination for visitors. A boutique hotel like this could be another catalyst for Congress Ave.

I’d love to see this happen.


About Jude Galligan

Jude Galligan, REALTOR, Principal of TOWERS Realty and publisher of Downtown Austin Blog (aka. "DAB"), spends his time matching remarkable people with remarkable properties in Austin’s urban core. A resident owner in downtown Austin, Jude has served on the Board of the Downtown Austin Alliance (DAA) and the City of Austin Downtown Commission. Contact Jude.

Add New Comment or Leave Reply