Somethin’s Happenin’ Here… What It Is Ain’t Exactly Clear…

Somethin’s Happenin’ Here… What It Is Ain’t Exactly Clear…

Remember that great old Buffalo Springfield song? Well those were the lyrics that started going through my head as I spotted this scene unfolding tonight in the long-vacant retail space in City Hall, at the SE corner of 2nd Street / Willie Nelson Blvd and Guadalupe.

What I do know is the sweet vibe of SXSW is definitely in the air all around Downtown on these 80-degree late February days. The countdown is on: only 16 more days til Austin starts rockin’ off its hinges!  And I don’t just mean with music… but also energy, enthusiasm, innovation, creativity, knowledge, adventure, technology.  It’s a week when we all can really visualize Austin’s future as a global creative capital.


About Fred Schmidt

Fred Schmidt is co-owner, with wife and business partner, Shelley Meyer, of longtime Downtown Austin retail stores Wild About Music Art & Gift Gallery (26 years) on Congress Ave, and Toy Joy (29 years) and Austin Rocks (5 years) in the 2nd Street District. Concurrently he is also Director of International Affairs at Capital Factory, Austin’s premier incubator/accelerator facility for startups, already located in the proposed new Innovation District in the northeast quadrant of Downtown. He has served as a past board member of the Downtown Austin Alliance (DAA), the Downtown Austin Neighborhood Association (DANA), and 6ixth Street Austin. He thinks this is one of the best places in the world to live, work and play! Disclaimer: The views expressed herein are solely those of the author and do not reflect the positions of any affiliated organizations.


  1. Austin is the place to live and this time of the year is the best!
    Where is this place by the way? I’m shocked a small boutique or retailer hasn’t occupied it either. What the heck!

  2. Another cool reason to live in Austin – something new and hip is always popping up. I can’t wait to check out this space.

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