Downtown Austin Goes For The Goal – and the Gold!

Downtown Austin Goes For The Goal – and the Gold!

If you haven’t yet read this week’s edition of The Austin Chronicle – and seen the amazing front page photo/rendering – please check it out at once here! Stupendous reporting by Senior News Editor, Michael King, of breaking news regarding a multi-billion dollar plan to build a Major League Soccer (MLS) stadium in the middle of Lady Bird Lake, coupled with the new Light Rail line running straight through the center of the stadium as the train crosses the river.

An Amazing New Vision for Downtown Austin

An Amazing New Vision for Downtown Austin

The only component that Michael missed is inclusion of the new NW-to-SE Colorado River Autobahn toll-road proposed to zing Austin’s high-end European sports car set from the Northwest Hills straight into Downtown and on to Austin-Bergstrom Airport down the center of the river in under 15 minutes for 15 bucks.
And to think that all of this fantastical Austin future visioning has its humble beginnings in the over-water portions of the new “Boardwalk” Trail now taking shape along the river’s south shore, a showdown that saw progressive New Austinites trounce environmentalists and nature lovers to prove that this river can be a productive revenue-generating community asset and not just a pretty urban backdrop.
Gawd, it’s great to be living in these heady times of Austin’s runaway global popularity and prosperity!  Residing directly in front of the planned new stadium, I can’t wait to spin up a slew of new entrepreneurial ventures that include vending popcorn, hot dogs and beer from a fleet of circling kayaks…firing promotional t-shirts and koozies into the center of the open dome from air canons on both shorelines…and organizing monthly marathons to run laps around the new stadium floating sidewalk!

avatar About Fred Schmidt

Fred Schmidt is co-owner, with wife and business partner, Shelley Meyer, of Wild About Music Art & Gift Gallery on East 6th St - now celebrating 22 years in Downtown Austin - as well as the newer Austin Rocks boutique in the 2nd Street District. Concurrently he is also a Partner in Capital Factory, Austin's premier incubator/accelerator facility for startups, already located in the proposed new Innovation District. He serves as a board member of the Downtown Austin Alliance (DAA), the Downtown Austin Neighborhood Association (DANA), and is a past Vice Chair of 6ixth Street Austin. He thinks this is one of the best places in the world to live, work and play! Disclaimer: The views expressed herein are solely those of the author and do not reflect the positions of any affiliated organizations.


  1. April Fools…..

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