The ABJ’s Jacob Dirr scoops that Crescent Hotel Group has placed under contract the historic Hogg Building located at 804 Congress Ave. After the announcement in May of a possible hotel on the 400 block of Congress Ave, this is the second boutique hotel possibility for Congress Avenue. The article indicates that the lender, Wells Fargo, says it’s a “pipe dream”.
There is such a shortage of hotel space in downtown Austin, and there is much less “cool” hotel space that can invigorate the area immediately surrounding it. My fingers are crossed that the stars align for this project.
-Jude
The amusing thing about that building, not obvious from the pic above, is that the red-brick building facing the street—barely visible over the tree—is the historic part. The other 80% of the building is a modern addition.
This has never been a very attractive building, IMO. This is Class B office space. The tree blocks the most attractive part of the building. The facade is historic, but not much else.