After last night’s public briefing on the boardwalk design, i rounded the corner at city hall and noticed a painted wall with the website “placingroutes.org”. This morning I checked them out, and was delighted to discover what Placing Routes is about.
idea —> proposal —> permission —> realization
simply put, the business owner has a wall/space and the artist has an idea/concept. from there, a mural, a sculpture, a piece of art is born.
Artists paired with buildings. Have an artistic idea for a wall space? Artist or building can bring an idea to the table. Take permanence off the table, and you open up a world of opportunity, especially in downtown Austin.
A few years back, I helped to launch Wallspace Media, an advertising company that did this with projection. We obtained permission to utilize wallspace, and did our thing. You see this with graffiti artists, too, who developed the concept of “permission walls”. Walk down E 5th, and across from Cafe Mundi you’ll see a massive amount of artwork on the back of an aging warehouse. All done with permission.
As you walk around town, you’ll notice the potential for this. Stark surfaces everywhere have the potential to bring vibrancy to the community, and energy to those who see it.