Developers of the Whitley have launched their marketing website for the forthcoming 16-story, 266 unit downtown Austin apartment high rise. AustinTowers broke the news in July that the apartment building, currently under construction in the Railyard District, would be branded as “Whitley” – a hat tip to the Whitley Paper company that used to occupy the site.
On the new website, we learn the 6th floor will host a mezzanine level pool deck. The website also reveals certain amenities that suggest the building is targeting luxury apartment renters, by including a “Dog Park with Artificial Grass and Dog Washing Machine”, “Guest Suites Available”, and “Oversized Private Garages Available”. Make sure the checkout the construction timelapse video.
The Whitley’s site plan includes 10,000ft of retail space at the ground level. CBRE is handling the commercial leasing with retail space being quoted at $36ft NNN.
Completion should be Q2 2013.
The address of the Whitley is officially:
301 Brazos Street (Brazos @ 3rd)
Austin, TX 78701
If Oscar Snowden was still around he would be absolutely amazed at the growth that has taken place around his old appliance shop downtown. Ladies and gentlemen, Austin is booming. Gotta love it.
Looks like a fantastic addition to downtown Austin…and I wouldn’t categorize downtown apartment dwellers who choose to live in a building like this as desensitized or “filthy rich”.
Agreed, this building will be expensive to live in and that’s OK. Austin’s affordability issues should not preclude a good project from happening. This building will bring life to 3rd street with shops and retail. Unlike than the vacant warehouse it replaces, this high rise brings improvement to anyone walking down 3rd Street.
“suggest the building is targeting luxury apartment renters” – Not to mention the tagline “Austin’s most coveted address.” That’s a marketing line for filthy-rich people if I’ve ever heard one.
I see a train wreck coming between the residents of projects like this and the homeless industry. Caritas, ARCH and the Sallie are going to lose this battle. The kind of folks who buy or rent these apartments are the kind who are not going to see feral humans as a compelling part of the urban experience.
I can hardly wait.